No retainer.No upfront fee.
We book qualified B2B sales meetings. You pay after the prospect attends.
No retainer•No upfront fee•Pay after attendance
Stop paying for activity. Pay for attended sales conversations.
Most outbound is billed on effort. Emails sent, dials made, hours worked. You carry the risk whether or not anything lands in your calendar.
- Monthly retainer, whatever the outcome
- Upfront setup and onboarding fees
- Paying for lists, data and email volume
- Billed for meetings that never happen
- You carry the risk
- No monthly retainer
- No upfront fee
- No paying for lists, data or emails
- You pay after the qualified prospect attends
- We carry the risk
If the meeting doesn’t happen, you don’t pay for it.
Six steps. You only pay at the last one.
We build the list against your ICP.
Email, LinkedIn and phone.
Against criteria you set.
Straight into your calendar.
They turn up to the call.
Only for meetings that happened.
The whole top of your funnel.
You take the meeting. We do everything before it.
- ICP & prospect researchDefining exactly who is worth contacting.
- Lead sourcingBuilding and verifying the target list.
- Email & LinkedIn outreachMulti-channel sequences that get replies.
- Cold callingReal conversations with decision-makers.
- AI-powered personalisationRelevant messaging at scale, not spray and pray.
- Follow-upPersistent, structured, and not annoying.
- QualificationChecked against the criteria you set.
- Meeting bookingBooked directly into your calendar.
- CRM updatesYour pipeline stays current without chasing.
Built for high-value B2B.
The model works best where one closed deal is worth well more than the cost of the meetings that produced it.
We target the decision-makers, not job titles that look close enough. Every campaign starts by agreeing exactly who counts as a buyer in your market, then we go after those people specifically.
Our incentives point the same way as yours.
On a retainer, an agency gets paid whether or not you get meetings. We only get paid when a qualified prospect actually turns up. That changes what we do every day.
- We qualify hard, because no-shows cost us, not you
- We chase quality over volume, because volume doesn’t pay us
- You can test us without committing budget up front
- You keep every contact, sequence and CRM record
Common questions.
What counts as a qualified meeting?
Whatever we agree before we start. Usually company size, sector, seniority, budget and a genuine interest in what you sell. We write the criteria down so there is no argument later.
What if the prospect doesn’t turn up?
You don’t pay for it. Attendance is the trigger, not the booking.
What if a meeting is booked but doesn’t meet the criteria?
You flag it and it isn’t chargeable. The criteria are agreed in writing, so this is a factual check rather than a judgement call.
How is the fee per meeting set?
It depends on your market, deal size and how hard your buyers are to reach. We agree a fixed fee per attended meeting on the strategy call, before any work starts.
Do we need to provide the data or tooling?
No. Research, sourcing, sequencing and calling are all handled by us. If you already have a CRM or list you want used, we’ll work with it.
How long before meetings start landing?
It varies by market and how tightly defined the ICP is. We’ll give you a realistic view on the strategy call rather than a number designed to win the deal.
Do you work with any B2B business?
No. The model only works when a closed deal is worth substantially more than the meetings that created it. If your deal size is too small for that to hold, we’ll tell you.
Who owns the outreach and the data?
You do. Contacts, sequences, replies and CRM records stay yours. Outreach runs in line with applicable data protection and marketing rules.
Get your appointment setting plan.
A short call to agree your ICP, what counts as a qualified meeting and the fee per attended meeting. Then we go and book them.
No retainer · No upfront fee · Pay after attendance